dajafi wrote:jerseyhoya wrote:dajafi wrote:I like the ad, but that background music... ugh. Question for jerseyhoya: why do all political ads use that treacly crap?
Most political ad people aren't all that creative, and they don't like going outside the box, especially in positive spots. That's how it's done, so that's how you do it.
Thanks. So you're basically saying "inertia"... I can buy that. It just strikes me as odd that campaigns (for both parties, near as I can tell) invest so frickin' much money in these things, yet don't even experiment with different atmospherics to see if something else (silence, marching bands, smooth jazz, thrash, hip-hop) might boost response. Or is it that they do, and those things don't play as well as the treacle?
In many cases, the production cycle for making an ad is very short--an ad can go from conception to on the air in less than 48 hours. It was a great scene in The War Room where Carville and Stephenapolous come up with an idea for an ad, and it was going to be made the next day, and on the air shortly after that, and Carville was still frustrated with how long it was taking.