The greatest gift to Limbaugh was Bill Clinton's election as president in 1992. Talk-show hosts are much better on offense than defense. Limbaugh was unusually hesitant about Pat Buchanan's challenge to the first President Bush during the 1992 Republican primaries because their fight split Limbaugh's base. With Bush dispatched that fall, Clinton brought conservatives together in rage, and Limbaugh stoked it. He deserves major credit for the Republicans' 1994 landslide.
Democrats and liberals realized they needed a mobilizing force of their own but could not match Limbaugh's reach on the radio. Enter the Internet, and Markos Moulitsas.
An Army veteran, a former Republican, and the son of a Salvadoran mother and a Greek father, Moulitsas, 35, created his Daily Kos Web site on May 26, 2002 -- "in those dark days," as his site puts it, "when an oppressive and war-crazed administration suppressed all dissent as unpatriotic and treasonous." Daily Kos took off because so many Democrats shared Moulitsas's view of the second President Bush.
Daily Kos is often described as liberal, but it is, more than anything, partisan. Its core assumption is that ideological conservatives made the Republican Party their vehicle and rallied in lock step against Democrats. The party of FDR and JFK needed to find the same discipline. The key litmus tests for Kos and his many allies in the blogosphere involve not long lists of issues developed by the American Civil Liberties Union or the AFL-CIO, but loyalty in standing up against Bush and doing what's necessary to build a Democratic majority.
I think he's got this exactly right. I used to get really fed up with the extreme Democratic partisanship of the Kos site; I posted a diary on there two years ago about why I was intending to vote for Bloomberg in the NYC mayoral, and got blasted with a wider range of insults than I've ever taken from right-wingers. That's the downside. The importance of the site, however, is that in a time when Bush/Rove Republicans were essentially trying to create a one-party country, it's served as a counterforce.
Just as Limbaugh became somewhat less relevant in the time of total Republican control, it will be very interesting to track how Daily Kos evolves if/when the Democrats take everything next year.